Fandezvous is an online retailer of select products and services for engaged Facebook communities.
When you operate an e-commerce store, and if the store is successful, you are going to get reviews. And if the store is REALLY successful you’re also going to catch the eye of many hungry competitors.
What do we do? We create and amplify experiences that endear your brand to your audience in a way that no commercial ever could.
You can’t fast forward past memories. You don’t channel surf past what you believe in. You don’t believe in people who don’t believe what you do.
In today’s marketplace, we’re all the media. It’s not about who has the best equipment or the fanciest office.
It’s about who can tell the best story and provide the best experience to an audience. Your stories also have to be credible, culturally relevant and timely.
The key to marketing in the new millennium is giving people what they want, when they want it and how they want it. And showing that you’re genuine in your effort to provide what your audience wants.
Now what if you also sell a product that’s really controversial? What if it’s a product that represents a certain political candidate?
This isn’t a post on politics, but could you imagine what kind of trolls are attracted when you sell the Donald Trump Make America Great Again red hat? Yes…a LOT!
Trolls and competitors will do anything to hurt your brand. They will stop at nothing to drive as much negative publicity for you as possible. E-commerce is a very competitive and lucrative business. It draws attacks from trolls and competitors like flies to…well you know.
There are many ways for haters to bring down a brand. And the cheapest and easiest way is to post negative reviews, comments, and fraudulent claims. I’ve even known people who post fake pictures of products to make it appear as they were real.
In addition, when there are legitimate complaints, the customer may post on social media, but they never go back and edit their post. And we all know what gets posted online stays online.
At Fandezvous we deliver thousands of orders each month. Yet because of the products that we market, we get a few scammers who seek to bring us down. In fact, don’t be surprised if some try to attack us here.
Once when we marketed a shirt that kind of made fun in a tongue in-cheek way regarding the Black Lives Matter trend. 5,000 comments and posts later we realized that we had a winner, but the inevitable troll always shows up to try and ruin the party.
If this happens on a store that you run, don’t think it’s the end of the world. Most people realize that there are many sites that the trolls use to damage the reputation of a business.
Reputation management is a HUGE business because this trolling practice is so prevalent. Even American Express recognizes this. They consider it being “held hostage”…but don’t let it get to you.
Please visit us at:
Fandezvous Linkedin: https://www.linkedin.com/company/fandezvous-sports-media-&-entertainment-group-llc
Fandezvous Twitter: https://twitter.com/fandezvous
Fandezvous Facebook: https://www.facebook.com/Fandezvous/
Fandezvous Instagram: https://www.instagram.com/fandezvous/
When you operate an e-commerce store, and if the store is successful, you are going to get reviews. And if the store is REALLY successful you’re also going to catch the eye of many hungry competitors.
What do we do? We create and amplify experiences that endear your brand to your audience in a way that no commercial ever could.
You can’t fast forward past memories. You don’t channel surf past what you believe in. You don’t believe in people who don’t believe what you do.
In today’s marketplace, we’re all the media. It’s not about who has the best equipment or the fanciest office.
It’s about who can tell the best story and provide the best experience to an audience. Your stories also have to be credible, culturally relevant and timely.
The key to marketing in the new millennium is giving people what they want, when they want it and how they want it. And showing that you’re genuine in your effort to provide what your audience wants.
Now what if you also sell a product that’s really controversial? What if it’s a product that represents a certain political candidate?
This isn’t a post on politics, but could you imagine what kind of trolls are attracted when you sell the Donald Trump Make America Great Again red hat? Yes…a LOT!
Trolls and competitors will do anything to hurt your brand. They will stop at nothing to drive as much negative publicity for you as possible. E-commerce is a very competitive and lucrative business. It draws attacks from trolls and competitors like flies to…well you know.
There are many ways for haters to bring down a brand. And the cheapest and easiest way is to post negative reviews, comments, and fraudulent claims. I’ve even known people who post fake pictures of products to make it appear as they were real.
In addition, when there are legitimate complaints, the customer may post on social media, but they never go back and edit their post. And we all know what gets posted online stays online.
At Fandezvous we deliver thousands of orders each month. Yet because of the products that we market, we get a few scammers who seek to bring us down. In fact, don’t be surprised if some try to attack us here.
Once when we marketed a shirt that kind of made fun in a tongue in-cheek way regarding the Black Lives Matter trend. 5,000 comments and posts later we realized that we had a winner, but the inevitable troll always shows up to try and ruin the party.
If this happens on a store that you run, don’t think it’s the end of the world. Most people realize that there are many sites that the trolls use to damage the reputation of a business.
Reputation management is a HUGE business because this trolling practice is so prevalent. Even American Express recognizes this. They consider it being “held hostage”…but don’t let it get to you.
Please visit us at:
Fandezvous Linkedin: https://www.linkedin.com/company/fandezvous-sports-media-&-entertainment-group-llc
Fandezvous Twitter: https://twitter.com/fandezvous
Fandezvous Facebook: https://www.facebook.com/Fandezvous/
Fandezvous Instagram: https://www.instagram.com/fandezvous/
